The short decision
Consider Flodesk if
Its paid sending and visual email workflow match your messages, and the required workflow or checkout tier fits the budget.
Consider Kit if
You need creator broadcasts, products or subscriptions, with a paid tier for automated follow-up.
Evidence basis: Prices and capabilities come from official vendor pages. Scenario choices are editorial analysis. No hands-on testing is claimed.
Flodesk vs Kit at a glance
| Dimension | Flodesk | Kit |
|---|---|---|
| Free plan | Unlimited email sends on paid plans; Free cannot send email | Up to 10,000 subscribers on Free; Unlimited broadcasts on Free and paid plans |
| Paid sending | Unlimited email sends on paid plans; Free cannot send email | Unlimited broadcasts on Free and paid plans |
| Automation | Unlimited workflows on Pro and Everything; Lite lists one workflow as a limited-time bonus | Visual Automations and email sequences require a paid plan |
| Forms and pages | Forms and landing pages on Free and paid plans | Unlimited forms and landing pages |
| Digital products and subscriptions | Everything includes unlimited checkouts and subscription selling | Digital products and paid subscriptions on Free and paid plans |
| Integrations | Shopify, WordPress and Zapier connections | App integrations and API on Creator and Pro |
Pricing at 1,000 subscribers
Flodesk
- Lite
- $25 / mo
- Pro
- $28 / mo
- Everything
- $54 / mo
1,000 subscribers. Monthly billing, USD; verified September 30, 2026.
Kit
- Creator
- $39 / mo
- Pro
- $79 / mo
Up to 1,000 subscribers. Monthly billing, USD; annual invoices are separate below.
| Price basis | Flodesk | Kit |
|---|---|---|
| Monthly subscription | Lite $25; Pro $28; Everything $54 | Creator $39; Pro $79 |
| Annual billing | Displayed monthly equivalents: Lite $19; Pro $25; Everything $49 | Annual invoices: Creator $390; Pro $790 |
| Plan-selection check | Price grows with active subscribers; Lite has a 25,000-subscriber ceiling | Free and paid subscriber allowances differ; choose a paid tier for automation |
Follow the creator email path
Automation and audience growth
Unlimited workflows on Pro and Everything; Lite lists one workflow as a limited-time bonus. Visual Automations and email sequences require a paid plan. If a sequence is essential, compare Flodesk Pro with Kit Creator rather than the two Free plans. Check Lite’s temporary workflow entitlement again before purchase.
Kit Pro adds engagement reporting and referral tools. That does not demonstrate better conversion or deliverability. Select a tier for the actual rule, event and reporting task, then pilot the workflow.
Official Flodesk plan details · Verified September 30, 2026
Official Kit plan details · Verified September 30, 2026
Kit Free feature restrictions; Kit Creator and Pro comparisonForms, landing pages and newsletter publishing
Forms and landing pages on Free and paid plans. Unlimited forms and landing pages. Kit Free can broadcast to its published audience allowance; Flodesk Free cannot send. Check embeds, subscriber confirmation and the domain setup for your current capture path.
For a newsletter-only workflow, distinguish publishing messages from a publication growth or advertising business. This comparison does not establish a newsletter ad-network capability for either vendor.
Templates and the email design workflow
Flodesk presents visual email design and templates; Kit’s paid plan documentation includes custom email templates. Neither establishes that one product produces a better design for every creator.
Editorial check: rebuild one of your own newsletters and test reading order, links, mobile layout and accessibility. Use that result to judge the editor you need, without treating this source review as hands-on testing.
Official Flodesk plan details · Verified September 30, 2026
Kit paid template featuresDigital products, ecommerce and payment charges
Everything includes unlimited checkouts and subscription selling. Digital products and paid subscriptions on Free and paid plans. Flodesk’s pricing page labels the Pro checkout allowance as a temporary bonus; verify that entitlement if choosing Pro for selling.
| Fee basis | Flodesk | Kit |
|---|---|---|
| Quoted selling fee | 0% Flodesk platform transaction fee; Stripe processing is separate | 3.5% + $0.30 per transaction, including card processing |
For a store, verify each purchase event, customer segment and order-data connection. Published integration names do not show that an advanced ecommerce flow is supported end to end.
Official Flodesk plan details · Verified September 30, 2026
Official Kit plan details · Verified September 30, 2026
Integration checks before replacing the stack
Shopify, WordPress and Zapier connections. App integrations and API on Creator and Pro. List the actual event and destination you need: form submission, purchase, tag update or customer access.
Check the vendor’s current catalog and required tier, plus any third-party connector charge. Do not infer automatic workflow migration from an integration logo.
Flodesk integration catalog; Kit app catalogChoose by the required workflow
| Requirement | Editorial choice | Trade-off |
|---|---|---|
| Capture without sending | Flodesk Free is a relevant capture-only option | Connect the later sending workflow deliberately. |
| Free creator broadcasts | Kit Free is relevant within its subscriber cap | Budget payment for sequences and Visual Automations. |
| Paid visual email workflow | Compare Flodesk Pro with your actual message | Design fit requires a representative layout check. |
| Creator automation and product selling | Kit Creator is a relevant paid shortlist | Check its combined transaction rate and required events. |
| Paid funnel or checkout selling | Evaluate Flodesk Everything | Verify Stripe processing and customer access requirements. |
What to check before switching
- Export consent records, unsubscribes and suppressions alongside subscriber addresses. Keep the suppression list active in the destination.
- Translate tags, groups and segments into explicit rules. Map each trigger, delay, branch and purchase event; an imported list is not an imported workflow.
- Rebuild forms and landing pages, update embeds and confirm confirmation emails, redirects and double opt-in settings.
- Verify sender-domain authentication and the destination’s domain instructions before moving live sending.
- Ask separately about paid subscriber billing, digital-product files, customer access, publication archives and referral records. Do not assume portability.
- Pilot a small consenting segment and a test purchase. Keep the existing setup available until capture, sending and customer access work.
Questions buyers ask
Kit is the current brand; it was formerly ConvertKit. Compare the current plan documentation rather than relying on features described under an older plan name.
A rounded monthly display is not necessarily the annual invoice. This table preserves Flodesk’s displayed annual-billing equivalents and Kit’s stated annual totals instead of inventing a total from rounded figures.
No. Flodesk states a zero platform transaction fee, while Stripe processing is separate. Kit publishes a combined rate including card processing, so those two figures are not like-for-like platform fees.
Sources and verification
Verified September 30, 2026 against official vendor pricing, feature pages and help articles. Prices and limits are plan-specific and can change. The shortlist is editorial analysis, not a hands-on test or a deliverability ranking.
- Flodesk — pricing and plan details
- Kit — official feature or help article
- Kit — pricing and plan details
- Kit — official feature or help article
- Kit — official feature or help article
Our software comparison methodology explains this source standard. Explore email marketing research for creators and the software comparison library for a wider shortlist.